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JAMA - Morton Levin study
In the May 27, 1950 issue of JAMA, Morton Levin publishes first major study definitively linking smoking to lung cancer. -
Dr. Ernst L. Wynder's Mice Study
1953: HEALTH: Dr. Ernst L. Wynder's landmark report finds that painting cigarette tar on the backs of mice creates tumors. This was the first successful induction of cancer in a lab animal with a tobacco product, the first definitive biological link between smoking and cancer. -
Internal document deomonstrates nicotine as an addictive drug.
1972: DOCUMENTS: RJR research scientist Claude Teague writes in a memo, "the tobacco industry may be thought of as being a specialized, highly ritualized and stylized segment of the pharmaceutical industry." Significantly, he added that,"Tobacco products, uniquely, contain and deliver nicotine, a potent drug with a variety of physiological effects. . . Happily for the tobacco industry, nicotine is both habituating and unique in its variety of physiological actions, hence no other active material -
KOOL Advertisement before Saturday Matinee "Snow White and the Seven Dwarfs,"
1983-07-16: A theater in Newton, Massachusetts, runs a KOOL advertisement prior to the Saturday matinee screening of "Snow White and the Seven Dwarfs," resulting in an August, 1983 FTC complaint filed by Action for Children's Advertising, Inc.