-
Period: to
Promotions
-
Sample cofeee drinks and food samples in grocery stores
would provide samples of the food and small, sample-sized coffee
They will be in local grocery stores, as we will pay the stores to promote our business
If others try our food and coffee and see that they do not get sick, they won’t believe all of the news stories and will continue to be loyal to our company. -
Mailing out coupons for BOGO coffee drinks
We would provide buy one- get one free coffee coupons. For every drink sold, they get another drink for free
We will send these in the mail to the people in the area where the business is located. I chose this because the people close to the coffee shop are more likely to stop in than those who live further away.
This will increase the image of the company because it will show that we care about our customers and that we want them to be happy and save money! -
Traffic Builder- Free, re-usable coffee cups
we would provide free, re-useable coffee cups for every person who orders any large coffee drink. This was chosen to get many people in to the shop and to promote the business. This will increase the image of the restaurant because if others see that there are lots of customers still, they are more likely to continue to come into the restaurant.