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Coupons
The coupon will be a buy one medium coffee, get you next one 25% off. You will have it be marked down when you get your first medium coffee and then you will show the coupon to get the 25% off drink next. These coupons will be distributed for first time customers in order to make them want to ome back for their next purchase. This will improve the image of the restaurant by showing that we are welcoming and rewarding to loyal customers. -
Coupon Plans
Customers can receive a punch card with 10 punches and on their last one they can receive small cup of coffee and a breakfast sandwich of choice. I selected this form of promotional strategy because it will make people want to come back and try new products in order to figure out what they want on their 10th punch. This will help the imagine of this restaurant if people find things they like and stay loyal to the company for other people to see. -
Traffic Builders
Pure Soul will have a instagram and facebook, they will post weekly with the sales they have that week as well as new holiday drinks. This will promote the image of the restaurant by showing that the cafe is running many specials which will intrigue customers to come in. -
Product Samples
The samples of bakery items as well as breakfast sandwiches will promote the freshness of the items as well as their quality. This will be sold at every location on every the weekends. This will promote the food products and show that they are fresh and delicious. -
Incentives
Every month, you can buy into a raffle for a gift card for Pure Soul as well as holiday items from a local home store. This will promote not only the seasonal drinks but also the products from the local home store.