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TN Marketing founded direct mail affinity business.
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Period: to
1998 - 2008
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TNM tests and launches several digital site concepts.
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Direct mail revenue peaks at 34MM.
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TNM makes decision to invest in a subscription model.
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TNM launches first subscription model website.
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TNM makes the decision to scale back DM acquisition.
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Invests all acquisition into digital model.
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Stops direct mail acquisition.
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Acquires 100,000th member.
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TNM has 15 sites and acquires its 225,000th member.
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Growing at 40% per year, sales in over 170 countries.
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TNM now has Premium, Gold, and Platinum memberships.
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17 communities, 3.1+ million registrants.
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350,000 members, 60,000 Gold members.