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Professor Karyn Riddle

  • Background

    Background
    Professor Karyn Riddle is professor in the School of Journalism and Mass Communication at the University of Wisconsin-Madison. Riddle earned her Bachelors Degree in Advertising at the University of Illinois, and her Masters Degree and PhD at the University of California, Santa Barbara.
  • Academic Teachings at UW-Madison

    Academic Teachings at UW-Madison
    Riddle teaches SJMC 616: Mass Media and Youth, SJMC 565: Effects of Mass Communication, and SJMC 849: Mass Media and the Individual. She also teaches strategic communication classes: SJMC 447: Strategic Media Planning and SJMC 449: Research and Strategy for Communication Campaigns.
  • Professor Riddle's Research

    Professor Riddle's Research
    Riddle's research explores the effects of media violence on children and adults. Riddle focused on the issue of media violence vividness, the degree to which a violent portrayal is graphic, explicit, and memorable. She has conducted experiments comparing the effects of vivid and non-vivid violence on adults. Her research has appeared in Media Psychology, Communication Research, and the Journal of Children and Media.