The History of Pepsi

By madnikoffsm

  • Pepsi Creation

    Pepsi Creation
    PepsiCo, Inc. is an American multinational food, snack, and beverage corporation headquartered in Harrison, New York, in the hamlet of Purchase. PepsiCo has interests in the manufacturing, marketing, and distribution of grain-based snack foods, beverages, and other products.

  • Pepsi moves out of drugstores

    Pepsi moves out of drugstores
    "Doc" Bradham moves his operations from his drugstore to a rented warehouse where he sells 7,968 gallons of syrup in just one year.

  • Purchase of bishop factory

    Purchase of bishop factory
    Bradham purchases the Bishop factory in New Bern for $5,000. He moves all bottling and syrup operations to there and sales increase to 19,848 gallons.

  • Pepsi has a new logo

    Pepsi has a new logo
    Pepsi-Cola has a new logo, the first since it's inception back in 1898.

  • Pepsi gets a trademark

    Pepsi gets a trademark
    Pepsi-Cola trademark is registered in Canada.

  • Pepsi expands

    Pepsi expands
    Expands to a total of forty franchises.

  • First celebrity advertiser

    First celebrity advertiser
    Barney Oldfield, automobile racing pioneer, becomes the first celebrity endorser. He appears in newspaper ads with the slogan: "A bully drink...refreshing, invigorating, a fine bracer before a race."

  • Release of a new slogan

    Release of a new slogan
    Releases a new slogan that appeals to consumers: "Drink Pepsi-Cola. It will satisfy you."

  • Severe financial loss

    Severe financial loss
    Pepsi-Cola suffers enormous financial losses due to the sugar market collapse. Bradham borrows money and sells assets and additional stock shares.

  • Pepsi goes bankrupt

    Pepsi goes bankrupt
    Pepsi-Cola goes bankrupt. Craven Holding Corporation buys its assets for $30,000.

  • Death of the founder

    Death of the founder
    Caleb Bradham, the founder of Pepsi-Cola, dies

  • New president elected

    New president elected
    Pepsi-Cola elects Walter S. Mack Jr. as its President.

  • Logo improvements

    Logo improvements
    Changes its logo to red, white, and blue in support of America's war effort.

  • Pepsi takes new form

    Pepsi takes new form
    Pepsi introduces product in a can for the first time.

  • Product extention

    Product extention
    Pepsi decides to expand on its only product and introduces Diet Pepsi which start a whole line of new products.

  • Another celebrity enters advertising

    Another celebrity enters advertising
    Michael Jackson stars in the first two commercials of the new
    "Pepsi, The Choice of a New Generation" campaign.

  • Adding modern celebrities

    Adding modern celebrities
    Britney Spears joins the Pepsi family and sings her own version of "Joy of Pepsi."

  • Pepsi becomes a sponsorer

    Pepsi becomes a sponsorer
    Becomes the National Football League's Official Soft Drink Sponsor.

  • More product expansion

    More product expansion
    Pepsi introduces new brand Pepsi EDGE, with the same taste but half the sugar, carbs and calories of normal colas.