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PepsiCo, Inc. is an American multinational food, snack, and beverage corporation headquartered in Harrison, New York, in the hamlet of Purchase. PepsiCo has interests in the manufacturing, marketing, and distribution of grain-based snack foods, beverages, and other products.
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"Doc" Bradham moves his operations from his drugstore to a rented warehouse where he sells 7,968 gallons of syrup in just one year.
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Bradham purchases the Bishop factory in New Bern for $5,000. He moves all bottling and syrup operations to there and sales increase to 19,848 gallons.
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Pepsi-Cola has a new logo, the first since it's inception back in 1898.
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Pepsi-Cola trademark is registered in Canada.
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Expands to a total of forty franchises.
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Barney Oldfield, automobile racing pioneer, becomes the first celebrity endorser. He appears in newspaper ads with the slogan: "A bully drink...refreshing, invigorating, a fine bracer before a race."
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Releases a new slogan that appeals to consumers: "Drink Pepsi-Cola. It will satisfy you."
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Pepsi-Cola suffers enormous financial losses due to the sugar market collapse. Bradham borrows money and sells assets and additional stock shares.
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Pepsi-Cola goes bankrupt. Craven Holding Corporation buys its assets for $30,000.
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Caleb Bradham, the founder of Pepsi-Cola, dies
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Pepsi-Cola elects Walter S. Mack Jr. as its President.
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Changes its logo to red, white, and blue in support of America's war effort.
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Pepsi introduces product in a can for the first time.
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Pepsi decides to expand on its only product and introduces Diet Pepsi which start a whole line of new products.
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Michael Jackson stars in the first two commercials of the new
"Pepsi, The Choice of a New Generation" campaign. -
Britney Spears joins the Pepsi family and sings her own version of "Joy of Pepsi."
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Becomes the National Football League's Official Soft Drink Sponsor.
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Pepsi introduces new brand Pepsi EDGE, with the same taste but half the sugar, carbs and calories of normal colas.
