-
Founding of Netflix
Netflix was founded in 1997 in Scotts Valley, California, by Marc Randolph and Reed Hastings. -
The Website
The Netflix website was launched on with only 30 employees and 925 works available for rent through a traditional pay-per-rental model. -
Best Buy
A partnership with Best Buy gives Netflix exposure in the chain's 1,800 stores. -
IPO
Netflix initiated an initial public offering (IPO), selling 5.5 million shares of common stock at the price of US $15.00 per share. -
The Growth
In February 2007, the company delivered its billionth DVD and began to move away from its original core business model of mailing DVDs: it introduce videos on demand via the Internet. Netflix grew as DVD sales fell from 2006 to 2011. -
Starz Entertainment
Netflix announced a partnership with Starz Entertainment to bring more than 2,500 new films and television shows to "Watch Instantly" as part of a service called Starz Play. -
Warner Bros.
Netflix reached an agreement with Warner Bros. Pictures to delay rentals of new releases for 28 days from their retail release, in an attempt to help studios sell more physical media at retail outlets. -
Money
Netflix reached a five-year deal worth nearly $1 billion to stream films from Paramount Pictures, Lions Gate Entertainment and Metro-Goldwyn-Mayer. The deal increased the amount Netflix was spending on streaming films annually, adding roughly $200 million per year. It spent $117 million in the first six months of 2010 on streaming, up from $31 million in 2009. -
Political Action Committee
In April 2012, Netflix filed with the Federal Election Commission (FEC) to form a political action committee (PAC) called FLIXPAC. -
Facebook Feature
Netflix announced it would add a Facebook sharing feature to the Netflix interface, letting subscribers in the U.S. see lists of content "Watched by your friends" and "Friends' Favorites" once they agree to share.
