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Coupon Plans
Our coupon plan will allow customers to get a free large coffee with the purchase of 10 coffees at any size. The plan will get customers to buy more coffee to get that 10th coffee free. Even if someone were to buy small coffees only our margins would be so good that it wouldn't matter. We put any size because we don't want to make the customer feel pressured that they need to pick a specific size. We want the customer to be in control of the plan. -
Incentives (Contests/Sweepstakes)
Our contest will be run so that all of our customers have a very good chance of winning. From November through the rest of the year, we will have specially marked cups of Pure Soul coffee. These cups will have a lid that can be rolled back. Under this lid will be a prize such as a free cup of coffee, BOGO snack, or a free Pure Soul coffee mug. The grand prize will grant the winner free coffee for a month. Customers can come in to redeem their prizes. This will motivate customers to buy more. -
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November timeline
This is the November timeline for the Pure Soul -
Coupons
Our coupon that we give to our customers will be for a free muffin with the purchase of a medium coffee. These coupons will be handed out at the local mall at the stand we set up. The coupons will motivate customers to come in and taste our delicious coffee with a muffin. People will learn our brand and immediately know to come to our stand to get a coupon. This will only be happen a couple times for the month of November for one day only. -
Traffic Builders
Pure Soul will offer a candy cane straw starting in the middle of November through the winter months. This traffic builder will be effective because of its length and uniqueness. The straw will be an edible candy cane that you can also drink through. The straw will compliment coffee, especially our December coffee of the month, very well. Our traffic builder will get customers in the door as they will learn where to get the best candy cane straw. -
Product Samples
On this day our customers will be able to sample the options for our special December coffees. The customers will be able to sample all of our options we have for a potential December drink. Customers will then be given a card to pick their favorite drink. The drink that gets the most votes will be made our coffee of the month.
