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Ogilvy sells everything $6K :Farmer --> AdMan
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Period: to
O & M history
Inception to Charlotte Beers -
Vision: We sell - or else..."
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Hathaway Man
160% increase sales -
Schweppes
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Dove
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Rolls Royce
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Maxwell House. Good to the last drop
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Amex - Don't leave home without it
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MERGER with British partners
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Ogilvy RETIRES
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O & M known as "the class act of Madison Ave"
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Huge advertizing boom 10-15%/annum
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GLOBALIZATION and STOCK MARKET CRASH
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HOSTILE TAKEOVER by WPP
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Begins loosing accounts
Unilever, Shell, Campbell soup, Roy Rogers, Amex, -
OUTSIDER CEO brought in Charlotte Beers
Sales dropped from $800M (1998) to $500 (1992) -
THIRSTY for CHANGE grp ==> Brand Stewardship
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INTERNAL STRIFE
