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Netflix begins
Reed Hastings co-founds Netflix with Marc Randolph to offer online movie rentals. -
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Netflix
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Digital distribution begins
Netflix launches the subscription service, offering unlimited rentals for one low monthly subscription. -
IPO for NFLX, 600,000 members
Netflix makes its initial public offering (IPO) of 5,500,000 shares at $15.00 per share on Nasdaq under the ticker “NFLX.” Total Netflix members at the time: 600,000. -
857,000 members
Netflix ends the year with 857,000 members, up 88 percent from 2001. -
1.487 million members
Netflix ends the year with 1,487,000 members, up 74 percent from 2002. -
2.61 million members
Netflix ends the year with 2,610,000 total members, up 76 percent from 2003. -
4.2 million members
Netflix ends the year with 4.2 million members, up 60 percent from 2004. -
Netflix Prize introduced
Netflix launches the Netflix Prize, promising $1 million to the first person or team who can achieve certain accuracy goals in recommending movies based on personal preferences. The company releases 100 million anonymous movie ratings ranging from one to five stars, the largest such data set ever released. -
6.3 million members
Netflix ends the year with 6.3 million members, up 51 percent over 2005. -
Streaming first introduced
Netflix introduces streaming, which allows members to instantly watch television shows and movies on their personal computers. -
7.5 million members
Netflix ends the year with 7.5 million members, up 18 percent over 2006. -
9.4 million members
Netflix ends year with 9.4 million members, up 26 percent over 2007. -
Netflix Prize awarded to "BellKor's Pragmatic Chaos" team
Netflix awards the $1 million Netflix Prize to the "BellKor's Pragmatic Chaos" team of seven researchers from four countries; over three years the contest has attracted more than 40,000 teams from 186 countries. -
12.3 million members
Netflix ends the year with 12.3 million members, up 31 percent over 2008. -
Netflix launches in Canada.
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20 million members
Netflix ends year with 20 million members, up 63 percent from 2009. -
New international expansion
Netflix launches throughout Latin America and the Caribbean. -
Reed Hastings announces Qwikster
Reed Hastings said in a Netflix blog post that the DVD section of Netflix would be split off and renamed Qwikster, and stated that the only major change would be separate websites for the services. The new service was to also carry video games for an additional charge, whereas the previous Netflix did not. Netflix subscribers who wanted DVDs by mail would have had to use a separate website to access Qwikster. -
Qwikster is no more
Following hugely negative reactions from customers, Hastings announced the cancellation of the planned Qwikster service and said that the DVD-by-mail service would remain a part of Netflix. -
Netflix launches in the UK, Ireland and the Nordics
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Netflix surpasses 30 million members globally
Netflix surpasses 30 million members globally -
Emmy Award
Netflix wins first Primetime Emmy Engineering Award -
Netflix original series House of Cards launches
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Netflix launches in the Netherlands
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House of Cards wins three Primetime Emmy Awards
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40 million members
Netflix now has over 40 million members globally
