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Invented By
Invented by college roommates Peter Dragone and John Sylvan -
Founded
Keurig Founded -
Q/A
Hires a quality assurance manager Dick Sweeney -
Hospitalized
Keurig founder John Sylvan is hospitalized after collapsing at an atm. He admits to drinking 30-40 cups of coffee a day, so his doctors diagnose him with caffeine poisoning -
Special
Launched Special brewing system -
New Accommodate
Creating new K-Cups to accommodate drinkers of tea, hot chocolate etc -
Total Office
40,000 offices around America -
Personal Home Brewer
The B100 brewer was introduced and marketed as a personal home brewer -
Investor
Green Mountain Coffee Reserve(GMCR), an initial investor in the Keurig brand buys the company for $160 million, and becomes a full owner of the Keurig name -
Sales
Keurig and K-Cup sales are over $1.2 billion -
Keurig Vue and Rivo
The Keurig Vue and Rivo are introduced separately. Keurig Vue offers more choices in brewing, such as temperature and brew strength, while Rivo brews espresso -
Recalled by Consumer
About 6.6 million units are recalled by Keurig because of consumer burns -
Total Sales
Total $4.5 billion sales and K-Cups $3.6 billion -
Sales
$11 billion sales -
Achievement
i. 7th largest food & beverage company in the US
ii. 25000 employees
iii. More than 100 distribution centers
iv. 2,720,634 Facebook followers
v. 1,22,851 Twitter followers
vi. 80,200 Instagram followers
vii. Placed 409 listed in Fortune 500
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