K cup feature image

Timeline of Keurig & K-Cup

  • Invented By

    Invented by college roommates Peter Dragone and John Sylvan
  • Founded

    Keurig Founded
  • Q/A

    Hires a quality assurance manager Dick Sweeney
  • Hospitalized

    Keurig founder John Sylvan is hospitalized after collapsing at an atm. He admits to drinking 30-40 cups of coffee a day, so his doctors diagnose him with caffeine poisoning
  • Special

    Launched Special brewing system
  • New Accommodate

    Creating new K-Cups to accommodate drinkers of tea, hot chocolate etc
  • Total Office

    40,000 offices around America
  • Personal Home Brewer

    The B100 brewer was introduced and marketed as a personal home brewer
  • Investor

    Green Mountain Coffee Reserve(GMCR), an initial investor in the Keurig brand buys the company for $160 million, and becomes a full owner of the Keurig name
  • Sales

    Keurig and K-Cup sales are over $1.2 billion
  • Keurig Vue and Rivo

    The Keurig Vue and Rivo are introduced separately. Keurig Vue offers more choices in brewing, such as temperature and brew strength, while Rivo brews espresso
  • Recalled by Consumer

    About 6.6 million units are recalled by Keurig because of consumer burns
  • Total Sales

    Total $4.5 billion sales and K-Cups $3.6 billion
  • Sales

    $11 billion sales
  • Achievement

    i. 7th largest food & beverage company in the US
    ii. 25000 employees
    iii. More than 100 distribution centers
    iv. 2,720,634 Facebook followers
    v. 1,22,851 Twitter followers
    vi. 80,200 Instagram followers
    vii. Placed 409 listed in Fortune 500
    ..... for more