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Platform Bans and Boycotts
India Banned TikTok and over 50 other Chinese apps due to national security concerns. This move eliminated TikTok's access to its largest foreign market. -
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Social Media Disruptions
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Impact on Mental health
Studies linked social media usage to mental health challenges, including disrupted sleep patterns, depression, and anxiety. -
The Decline of Facebook
A reduction of 1 million active users. The shift in user's preferences. This highlights the challenges established platforms face in retaining engagement. -
Integration of Artificial Intelligence
Pinterest expanded its ad delivery. model using AI, increasing its size by 100 times, offering more precise targeting options for advertisers. -
Content Moderation Policies:
Social media companies, including Meta Platforms, reduced content moderation and fact-checking on their platforms in response to political pressures and financial considerations. -
Retaining customers
A significant disruption in social media is the increasing reliance of restaurants on continuous content creation to attract and retain customers. The trend underscores a broader shift in the hospitality industry, where maintaining an active and creative social media profile has become essential for survival and competitiveness.