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Soft serve created
John Fremont "Grandpa" McCullough creates soft serve by changeng the freezing temperature to 23 degrees rather than 0 degrees. -
First time Dairy Queen ice cream was sold
Sherb Noble agrees to sell the ice cream at his restaurant for one week in Kankakee, Illinois. 1,600 servings were sold in 2 hours. -
First Dairy Queen
The first Dairy Queen store was opened in Joliet, Illinois. -
Dairy Queen has 10 stores
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Dairy Queen has 100 stores
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Dairy Queen has 1,446 stores
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Banana splits are added to the menu
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First Dairy Quuen in Canada
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Dilly Bars are sold for the first time
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Mr. Misty is sold for the first time, starting in the South
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First time Dairy Queen produces national advertising
1965: Radio advertising.
1966: Television advertising. -
Dairy Queen opens a store in Japan
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"We treat you right" becomes an advertrising slogan
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Blizzard treats are sold for the first time
Over 175,000,000 were sold in the first year. -
Dairy Queen is ranked the #1 dessert chain
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DQ Grill & Chill created
The first "Grill & Chill" restaurant opened in Chattanooga, Tennessee. -
Dairy Queen starts the Blizzard of the Month program