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O1S1T1
Send snail mail flyer promoting CTN and saying, "We're sorry you left...we missed you," or something to that effect. -
O1S1T2
Call organizations to talk to "opinion leaders about why they left, didn't renew, or cancelled membership. -
O1S2T1
Create a set of survey questions relating to CTN experience. -
O1S1T3
Follow-up with personalized thank you emails or written letters to re-establish the lines of communication. -
O1S2T2
Deploy survey through e-mail and snail mail, including incentive prize drawing. -
Objective 1
To discover why organizations did not renew their membership by assigning a list of organizations to advisory board and staff members to contact. -
O1S2T3
Collect responses and store answers in CTN database. -
O2S1T2
Promote CTN's services and message online via social media. -
O2S1T1
Send flyer to organizations promoting video services/new member benefits. -
O2S2T1
Like speicified organizations from unrenewed list on Facebook. -
O2S2T2
Follow specified organziations from unrenewed list on Twitter. -
O2S1T3
Visit organizations in person to promote membership offerings. -
O2S2T3
Share organization's updates with our "friends" and our updates with relevant members. -
Objective 2
To win back 1/3 of organizations whose membership went unrenewed or has been canceled within two years of implementing this plan.