Domins

Crisis Management at Domino's Pizza

By Rusty89

  • Crisis Event Occured

    Crisis Event Occured
    Two employees created a video showing them contaminating food at a Domino's Pizza store in North Carolina and posted it on YouTube. Dominos was alerted to the video by The Consumerist blog 45 minutes after it was posted online.

  • Internal Communications Began

    Internal Communications Began
    Domino’s Vice President of Corporate Communications worked with The Consumerist blog to identifiy the store and employees involved and communicated with the company's social media team, top management and security.

  • Dominos was Targeted on Twitter

    Dominos was Targeted on Twitter
    The employees were identified and fired. Police, the Health Department and store owner were involved. Stakeholders began questioning Dominos on Twitter.

  • Dominos Apologises on Youtube

    Dominos Apologises on Youtube
    The viral video was taken down and the President of Domino’s Pizza, Patrick Doyle uploaded an apology video to YouTube.