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Misión y Visión
Mission: Provide high quality online education through technology that eases the professional development of users.
Vision: To be the leading company in online education in Belgium and to develop new educational technologies that improve the learning, as well as the expasión to other places. -
Financial Projection
The company must plan how to control the accounting information, as well as financial projections that guarantee the economic stability of the company and then evaluate that projections. It is important to compare the prices of the competitors and identify the company's costs and with this allocate the price. -
Meet legal requirements and relations with the government
As an Online School, the company must meet certain requirements to validate this country. The European Association for Quality Assurance in Higher Education is the body that ensures quality in education. Not only does it require accountability for the tranquility of citizens, but also for development to improve the quality of institutions. -
Partnership with universities
Courses Inc. could associate with the KU Leuven University, which is an official belgian University located in the city of Leuven. It was founded in 1425. KU Leuven offers a wide variety of international bachelor and master’s programmes, all supported by high-quality, innovative, interdisciplinary research.This university was selected because of its high prestige and educational quality. -
Prepare study plan
To be able to establish the company in a concrete form it will be necessary to carry out a study plan with the concrete targets of learning as well as diverse approaches based on knowledge, aptitudes and attitudes. It is not necessary to give the students the impression from which, on having finished the course, they have already learned everything necessary for the rest of its professional lives. -
Marketing plan
They should make a exhaustive research on which high schools could be the best options in order to make the company known. We require information about market dynamics and patterns about the education system that is why we should inquire on our main customers (high school students) focusing on demographics, their needs and buying decisions. -
Offer trial topics for high schools before starting the bachelor degree
This stage is a part of the plan of marketing because they will have to do test sessions in order to familiarize the customer with the service. Also, these pilot tests will have a cross-check (a diploma or recognition) and they should make sure that the pupils who have carried it out, give their feedback about the subjects that they studied -
Start operating the bachelor in international business
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Establish a monitoring system
Track the results obtained within the first 5 years through feedback from its own students. This is the time when changes can be done without having a negative effect that could cause trouble to Courses Inc. -
Improvements on the platform
As the necessities of the students change as time pases by, it is important for a startup to adapt to the new tendencies and needs that their customers have. After having the feedback established in the previous step, actions need to be taken in order to improve what might turn out wrong. -
Make adaptations in the study plan
As in the beginning of the implementation of the Bachelor Science in International Business program online it will offer a very focused plan for Leuven, the belgian city in which Courses Inc. is suggested to begin its operations, it is recommended to adapt a modified plan in order to expand to other belgian cities, such as Brussels that also has prestigious universities. Start to develop a more suitable study plan. -
Restructure marketing
In order to develop an effective marketing plan, it is necessary to renovate it every 5 years, As it was mentioned before, tendencies change and the way and methods of reaching a target market han change. -
Restructuring of financial projection
Financial restructuring needs to be done as business status analyzes are done. Coming to the next 5 years, it is vital to think about whether an expansion will be sought in a new market, and if that will represent an increase in costs and how much, also need to raise new financial targets to meet the company's initial goals And to be able to think about a substantial increase of this -
Develop more technologies
In order to keep the company in constant innovation, it is necessary to think about a technological investment where it is necessary to give a regular maintenance to the platform, not only in new operating systems but also in new STIs that provide the user with a better experience when using the service. -
Update content
As mentioned above a MOOC needs the constant use of Technology for its use, so and like any other service, innovation is the key to staying afloat -
Establish more partnerships with important and willing universities.
As part of the action plan is intended to start working with universities, however, it is very important that over the years seek new institutions that are willing to create professional relationships to achieve growth as a company and have more students united to the Network. This action improves the diffusion and prestige of Courses INC. -
Start developing an expansion plan in Europe, focusing on Portugal
It aims to successfully reach the belgian market and then grow to Portugal. Given the analyzes previously developed we can highlight the similarity between the educational and technological system of both countries so that the entry to the new country would be carried out in a similar way. -
Expansion to other european countries
Once the market in Portugal and Belgium are successfully achieved, the objective would be to continue the growth towards the different regions of Europe, Italy could be another option for expansion.
