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Amazon launches
Amazon launches in July, having been established a year earlier, as an online book retailer. -
Amazon UK launched
Amazon floats on the Nasdaq in New York, with a market capitalization of $438m. Acquires bookpages.co.uk and launches Amazon UK. -
CDs & DVDs
Expands into CDs and DVDs. -
Amazon.com expands more
Expands into toys and electronics. -
A-Z
Marketplace, Amazon's third party seller business, launches. New logo, with arrow running from the A to the Z in Amazon launches, reflecting desire to sell everything from A-Z. -
partnership
Signs partnership deal to takeover running of Borders.com; Borders collapses ten year later. Amazon makes first quarterly profit at end of the year. -
amazon web services
Launches Amazon Web Services, its cloud computing platform -
expands into jewelry
Expands into selling jewelry for first time. -
selling shoes
Sells shoes for the first time. -
amazon prime
Amazon Prime, its premium membership package launches in the US, followed in the UK two years later. -
amazon fresh
Amazon Fresh, its online fresh food delivery business, launches in Seattle. -
kindle book
Kindle book e-reader launches. -
amazon games
Amazon Games launches. -
original tv content
Amazon Studios launches to create original television content. -
kindle fire
Kindle Fire, the company's tablet, is unveiled. -
Kiva
Acquires Kiva, a robotics company, for $775m. -
prime air
Amazon Art launches. Drone delivery plans unveiled for first time under 'Prime Air' name. -
Echo
Echo, Amazon's voice-activated information and home gadget device, launches in the US -
20th birthday
Celebrates 20th birthday with market capitalisation standing in excess of $245bn.
