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Chattanooga Bakery founded
Chattanooga Bakery was founded in 1902 as a subsidary of the Mountain City Milling Company. -
Trademark Registered
The MOONPIE brand was born in 1917, and the trademark was registered on January 1, 1919. -
As Big as the Moon
It all began when a bakery salesman named Earl Smith, Sr. that catered to coal miners visited a company store. The miners said they wanrted something and filling because they often didn't get for lunch. When Mitchell asked about how big; a miner held out his hands and framed the moon and said about that big. Moon Facts -
A MoonPie and a RC Cola
The MoonPie found its way into southern folklore as the working man's lunch. A MoonPie and a RC Cola each for a nickel. -
Support our Troops
Chattanooga Bakery sent hundreds of thousands of MoonPies to Support our Troops during World War II. A tradition that continues to this day. -
MoonPies and Nascar
Nascar fans were notorious for packing MoonPies in their sack lunches on race day. -
The Doubledecker MoonPie
With the invention of vending machines the double decker MoonPie was invented. No fear of this big treat slipping through the cracks. -
Mardi Gras in Mobile
When Mobile Mardi Gras was looking for a soft edible "throw" for Mardi Gras parades, the MoonPie got the vote. Millions of MoonPies are thrown from floats every year. -
Mini MoonPie Snack
When mothers complained that the MoonPie was spoiling their kids supper, the Mini MoonPie was born. -
MoonPie Over Mobile
The 600 pound mechanical MoonPie made its New Year's Eve celebration debut lighting up Mobile skies.
