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BEGINNING OF THE CAMPAIGNS
In 1983, people began to become aware of water care. They could advertise it in ways such as: Distribution of educational materials: Brochures, posters and other printed materials were distributed. Educational programs in schools: They implemented educational programs to teach students about the importance of their care Media ads: TV ads such as the famous "Amanda, close it!". -
WORLD WATER DAY
In 1993, the UN established March 22 as the international day to take care of water with the aim of encouraging more people to take care of water. Promotions were carried out such as: -
MORE CONCERN ABOUT WATER
The concern for conserving water increased as there were not many changes and they implemented several strategies and measures to solve the problem. They promoted the adoption of water-saving technologies in homes, such as low-flow faucets, etc. There was also greater awareness of water scarcity and the need to conserve this resource. These measures and approaches made an important step towards a more sustainable management of this vital resource. -
TECHNOLOGY AND WATER CARE
Technology began to be more reflected in the care of water, implementing things such as double flush toilets and appliances efficient in the use of water. Automated irrigation systems based on sensors were developed that adjusted the amount of water according to weather conditions.
They intensified efforts to conserve aquatic ecosystems with wetlands and mangroves that play an important role in water purification and biodiversity. -
Current affairs
In Mexico carried out various water awareness actions as awareness campaigns with the aim of making the population more sensitive about the issue.
They add information in the water bills such as the ideal amounts of water consumption. In addition, QR codes are being used so that users can access platforms and know parameters to achieve responsible consumption.