Timeline marketing

  • The first ever Pepsi logo

    The first ever Pepsi logo
    In 1898 the first ever Pepsi logo was made. It was just red and white and was in a cursive font. The font was a little smaller and wasn't as pleasing to the eye as it is today.
  • The new and improved Pepsi logo

    The new and improved Pepsi logo
    In 1905 Pepsi remade their logo. It was still red and white but it was a bigger font. They also changed the font as well so it was a little more pleasing to the eye.
  • The third Pepsi logo

    The third Pepsi logo
    In 1906 Pepsi created their third logo. It was fairly similar to the 1905 version. On the other hand it was an updated version that at that time was fairly modern.
  • Pepsi

    Pepsi originated in the 1940's. Caleb Bradham created the company. It was meant to be a healthy cola. It was to help indigestion but soon was drank for enjoyment.
  • The fourth Pepsi logo

    The fourth Pepsi logo
    In 1951 Pepsi decided to create yet another logo. The logo was white and red still but was very appealing. It had a font that was easy to read and was a great size. Pepsi's logos were getting better each time.
  • The fifth Pepsi logo

    The fifth Pepsi logo
    The fifth Pepsi logo came out in 1962. It had major changes this time. This time it was red,white and blue. Also instead of saying "Pepsi Cola", it then just said Pepsi. It was also in the shape of a bottle cap.
  • The sixth Pepsi logo

    The sixth Pepsi logo
    The sixth Pepsi logo was very modern compared to how it started. In 1971 it came out and it stayed red,white and blue. Instead of a bottle cap though it was a circle. It also added a light blue to the mix.
  • The seventh Pepsi logo

    The seventh Pepsi logo
    In 1987 Pepsi created their seventh logo. They kept it the same as the 1971 logo it's just that they changed the colors a little bit. They just made the colors a little bit brighter.
  • The eighth Pepsi logo

    The eighth Pepsi logo
    The eighth Pepsi logo was created in 1991. It went through another big change. Instead of it in a circle it just said the name in a straight line. It kept the same colors with the blues and everything though. It made the circle a bit smaller and off to the side.
  • The ninth Pepsi logo

    The ninth Pepsi logo
    In 1998 Pepsi created yet another logo. Pepsi's new logo was quite cool. Instead of the background being all white it went to all blue. Also the circle went from 2d to 3d.
  • The tenth Pepsi logo

    The tenth Pepsi logo
    2005 Pepsi logo. It was very cool and had a lot of elements to it. It is still 3d and looks like shards are coming at you.
  • Current Pepsi logo

    Current Pepsi logo
    The current pepsi logo went back to 2d and is a darker blue. It still is red white and blue though. It is very simple.