-
The start
Caleb Brodham a young pharmacist from New Bern North Carolina
starts experimenting with sugary drinks -
The beggining
Caleb Brodham creates the Pepsi recipe in NewBorn North Carolina -
The Rise
Pepsi has 15 U.S. Pepsi bottling plants. The Pepsi trademark is registered in Canada and United Staes. Syrup sales rise to 38,605 gallons. -
Modernization
1908-Pepsi-Cola becomes one of the first companies to modernize delivery from horse-drawn carts to motor vehicles. Two hundred fifty bottlers centers in 24 states are under contract to make and sell Pepsi-Cola. -
Bankruptcy
Pepsi-Cola Company is declared bankrupt and its assets are sold to a North Carolina business called, Craven Holding Corporation, for $30,000. -
The Future of Pepsi
Roy C. Megargel, a Wall Street broker, buys the Pepsi trademark and business from Craven Holding Corporation for $35,000, forming the Pepsi-Cola -
Yet agin
The Government finds Pepsi-Cola Company bankrupt, for the second time -
New Begginings
The Loft candy company buys Pepsi-Cola Company. Charles G. Guth, president of Loft, assumes the head position of Pepsi and and wants the brand to be reimagined -
Success
The drink is a hit and to attract even more sales, the company begins selling its 12-ounce drink for five cents All of this is because of Guths leadership -
Advertising
Pepsi-Cola Company makes advertising history with "Nickel, Nickel," the first advertising jingle ever broadcasted on a nationwide radio -
Becomes public
Pepsi is first traded at the New York Stock exchange -
New Times New logo
-
The Biggest
Pepsi becomes the single largest soft drink brand sold in American supermarkets. -
New Flavors
They start adding new flavors and drinks to their product line. -
New flavors
Pepsi came out with new flavors like cherries -
Profits soar
Pepsi profits surpass $1 billion -
100 Years
Pepsi celebrates its 100th anniversary. -
The famous logo
The change their logo to what it is today
