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The Dayton Company
Target starts out as a department store. -
The Birth of Target
On May 1, 1962, guests in the Twin Cities area wake to the news of Target's first grand opening in Roseville, Minn. Heralded as a, "new idea in discount stores," Target was different from other retail stores by combining many of the best department store features :fashion, quality and service, with the low prices of a discounter. Created as, "a store you can be proud to shop in, a store you can have confidence in, a store that is fun to shop and exciting to visit." -
Growth on a National Scale
After a lot iof growth, Dayton's transforms itself from a regional department-store company to a national retailer. The corporation has five autonomous divisions: Dayton's department stores, Target Stores, B. Dalton Bookseller, Dayton Jewelers and Dayton Development Company. The corporate expansion opens new doors and becomes the first step in bringing Dayton's foundation of affordable, quality fashion, innovative management, community giving and good corporate governance to a national audience. -
A New Partnership
Dayton Corporation joins forces with the J.L. Hudson Company of Detroit to create the Dayton-Hudson Corporation. The two companies have similar merchandising philosophies and decades of commitment to outstanding corporate governance. -
Now in the Sunday Paper
Target introduces its weekly newspaper advertisement. -
An Organizational Milestone
Target Stores celebrates amilestone after achieving $1 billion in annual sales by holding our first Billion Dollar Sale for guests. The Billion Dollar Sale thanks all Target guests visiting our 74 stores in 11 states as Target continues to strive to be the best store in town. -
Race Car
Now open in 32 states, Target partners with Chip Ganassi to form Target Chip Ganassi Racing. -
Slogan
Target Stores unveils its brand promise, Expect More. Pay Less.® The brand promise is a natural evolution of Target's commitment to community giving and offering guests value, quality and service, all in a fun and inviting store environment. -
Credit
Target offers their credit card called the Target Guest Card. -
First Super Target Store Opens
Since busy shoppers don't always have time to visit several stores in one shopping trip, Target opened the SuperTarget store to provide guests with the convenience of one-stop shopping. The first SuperTarget opens in Omaha, Neb., in 1995. -
Restoring a national Treasure
Target joins the National Park Service and the National Park Foundation's effort to restore the Washington Monument by donating $1 million and becoming the five-year lead sponsor. -
Bullsye dog
Bullseye dog makes his first apperance -
Gift Card
Target offercs gift cards -
Pharmacy
Designer Deborah Adler partners with Target to create ClearRxSM, an innovative pharmacy concept that improves the way people take medication. -
$1 Billion for Education
Target announces its goal to give $1 billion for education by the end of 2015. -
Canada
In 2011, Target acquired 189 Zellers sites across Canada, and planning to renovate between 125-135 of them to become Target stores in the future. -
Hello Canada
Target welcomed guests north of the border
