Media history

The Evolution of Media in the Philippines

  • 1500

    Pre-Colonial Traces

    Pre-Colonial Traces
    The Babayin in this time period was utilized as the writing system. Its form and style of writing is similar to those of our Asian neighbors. The Baybayin was extensively studied and documented by Spanish explorers. In this time period, important information was spread and announced by the "Umalohokan" or "town crier" of ancient barangays in the Philippines.
  • The Print Industry and Filpino Freedom

    The Print Industry and Filpino Freedom
    In this time period, Books, magazines, and newspapers were brought to the Philippines by the Spanish Colonizers, but most were written and printed in a foreign language. Revolutionary and propaganda movement was done by Ilustrados through newspapers like La Solidaridad. The American and Japanese occupation of the Philippines further shaped Philippine media until the liberation of Philippines.
  • Broadcast Industry

    Broadcast Industry
    The introduction of Broadcast Industry in the Philippines began with the introduction of telephone and telegraph systems in the country on the year 1890. Early broadcast experiments began during the 1920s, but during the time of Marco's Regime, media and information was heavily controlled by he government and led to the closing down of some radio and television stations.
  • The European Film Import

    The European Film Import
    In 1897, a cinematographe camera and projector was brought by a Spanish soldier named Carlo Naquera. Thus began the Filipinos' love of this art form. American films were shown in theaters during the early 1900s. Since it is an audiovisual art form similar to the live musical performances such as the "zarzuela", Filipino citizens enjoyed this form of media.
  • Local Online Media

    Local Online Media
    In 1994, The Philppines connected to the world of the internet through the efforts of PHNET, a consortium of various academic instructions, private companies, and government agencies. In 2011, the Philippines was named as the "social media capital of the world".
  • The State of Media Today

    The State of Media Today
    Today's media is characterized by the blurring of lines and boundaries. The passing and exchange of information drastically changed along with instantaneous feedback mechanisms. long distance communication, and satellite technology. This made global communication possible.