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2024 BCE
Sources
Sources:
Internet Penetration: Statista, "Mexico: Number of internet users 2012-2023"
Emerging Trends: Forbes, "Voice Commerce: The Next Disruption in Mexican E-commerce"
Main Companies: Euromonitor International, "Top 100 Digital Companies in Mexico 2018"
Emerging Trends: Social Media Today, "How Social Media Influences Shopping: Mexican Consumers" -
2023 BCE
2023 (Estimated)
Internet Penetration: 80% of the population (105 million users) accessing the internet.
Online Sales: E-commerce revenue expected to reach US$160 billion, representing 22.5% of total retail sales.
Main Companies: Continued competition and innovation expected among major players.
Emerging Trends: Personalized shopping experiences, voice commerce, and integration with emerging technologies like the metaverse. -
2021 BCE
2021
Internet Penetration: 77% of the population (99 million users) accessed the internet. Increased internet access in rural areas.
Online Sales: E-commerce revenue reached US$83 billion, representing 14.4% of total retail sales.
Main Companies: B2B platforms like Volaris and Conekta thrived as businesses moved online.
Emerging Trends: Livestream shopping gained traction, driven by platforms like TikTok and Instagram. -
2020 BCE
2020
Internet Penetration: 75% of the population (95 million users) accessed the internet. The COVID-19 pandemic significantly accelerated e-commerce adoption.
Online Sales: E-commerce revenue surged to US$54 billion, representing 9.8% of total retail sales.
Main Companies: Food delivery platforms like Uber Eats and Rappi saw explosive growth.
Emerging Trends: Fintech solutions like Clip and MercadoPago facilitated online payments. -
2019 BCE
2019
Internet Penetration: 72% of the population (91 million users) accessed the internet, with mobile data usage increasing rapidly.
Online Sales: E-commerce revenue jumped to US$35 billion, representing 6.5% of total retail sales.
Main Companies: Linio, Privalia gained traction with flash sales and deals.
Emerging Trends: Social media platforms like Facebook and Instagram influenced online shopping behavior. -
2018 BCE
2018
Internet Penetration: 69% of the population (87 million users) accessed the internet via smartphones, laptops, and other devices.
Online Sales: E-commerce revenue hit US$28 billion, representing 5.3% of total retail sales.
Main Companies: Mercado Libre, Amazon Mexico, Walmart, Liverpool dominated the online landscape.
Emerging Trends: Mobile shopping on the rise, with 70% of e-commerce transactions happening through smartphones. -
2022
Internet Penetration: 78% of the population (102 million users) accessed the internet. Mobile dominates with smartphones accounting for 90% of internet traffic.
Online Sales: E-commerce revenue surpassed US$120 billion, representing 18.6% of total retail sales.
Main Companies: OMNICHANNEL strategies emerged, blending online and offline experiences.
Emerging Trends: Hyperlocal delivery, augmented reality in product visualization, subscription models gained momentum.