Team 3: 2018-2023

  • 2024 BCE

    Sources

    Sources:
    Internet Penetration: Statista, "Mexico: Number of internet users 2012-2023"
    Emerging Trends: Forbes, "Voice Commerce: The Next Disruption in Mexican E-commerce"
    Main Companies: Euromonitor International, "Top 100 Digital Companies in Mexico 2018"
    Emerging Trends: Social Media Today, "How Social Media Influences Shopping: Mexican Consumers"
  • 2023 BCE

    2023 (Estimated)

    2023 (Estimated)
    Internet Penetration: 80% of the population (105 million users) accessing the internet.
    Online Sales: E-commerce revenue expected to reach US$160 billion, representing 22.5% of total retail sales.
    Main Companies: Continued competition and innovation expected among major players.
    Emerging Trends: Personalized shopping experiences, voice commerce, and integration with emerging technologies like the metaverse.
  • 2021 BCE

    2021

    2021
    Internet Penetration: 77% of the population (99 million users) accessed the internet. Increased internet access in rural areas.
    Online Sales: E-commerce revenue reached US$83 billion, representing 14.4% of total retail sales.
    Main Companies: B2B platforms like Volaris and Conekta thrived as businesses moved online.
    Emerging Trends: Livestream shopping gained traction, driven by platforms like TikTok and Instagram.
  • 2020 BCE

    2020

    2020
    Internet Penetration: 75% of the population (95 million users) accessed the internet. The COVID-19 pandemic significantly accelerated e-commerce adoption.
    Online Sales: E-commerce revenue surged to US$54 billion, representing 9.8% of total retail sales.
    Main Companies: Food delivery platforms like Uber Eats and Rappi saw explosive growth.
    Emerging Trends: Fintech solutions like Clip and MercadoPago facilitated online payments.
  • 2019 BCE

    2019

    2019
    Internet Penetration: 72% of the population (91 million users) accessed the internet, with mobile data usage increasing rapidly.
    Online Sales: E-commerce revenue jumped to US$35 billion, representing 6.5% of total retail sales.
    Main Companies: Linio, Privalia gained traction with flash sales and deals.
    Emerging Trends: Social media platforms like Facebook and Instagram influenced online shopping behavior.
  • 2018 BCE

    2018

    2018
    Internet Penetration: 69% of the population (87 million users) accessed the internet via smartphones, laptops, and other devices.
    Online Sales: E-commerce revenue hit US$28 billion, representing 5.3% of total retail sales.
    Main Companies: Mercado Libre, Amazon Mexico, Walmart, Liverpool dominated the online landscape.
    Emerging Trends: Mobile shopping on the rise, with 70% of e-commerce transactions happening through smartphones.
  • 2022

    2022
    Internet Penetration: 78% of the population (102 million users) accessed the internet. Mobile dominates with smartphones accounting for 90% of internet traffic.
    Online Sales: E-commerce revenue surpassed US$120 billion, representing 18.6% of total retail sales.
    Main Companies: OMNICHANNEL strategies emerged, blending online and offline experiences.
    Emerging Trends: Hyperlocal delivery, augmented reality in product visualization, subscription models gained momentum.