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In 1980, Shawn Stussy started the brand Stussy. Originally a surfboard manufacturer, Shawn began to put his signature on his surfboards with a broad tip marker. He made this his logo and began to put the logo on shirts, pants, and hats.
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In 1984, Shawn Stussy partnered up with Frank Sinatra Jr. (no relation to singer). The two opened their own shop and no longer sold the products out of their van.
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In 1984, Stussy expanded and opened a store in Europe.
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Later in 1988, The third store was opened up in Soho, New York.
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In 1991 the brand reached in 17 million in sales. The brands continues to grow.
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In 1996 Shawn Stussy resigned from president and left teh brand for the Sinatra family.
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Stussy today can be found across the world and in sold in high-priced boutique shops.