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it all starts!
howard schultz goes to new york to seattle to check out a popular coffee bean shop(starbucks) thats been buying many of the Hammarplast Swedish drip coffeemakers he was selling. -
finnaly convinced starbucks!
It toke Schultz a year to convince the Starbucks company to hire him. When they finally made him director of marketing and operation in 1982 -
after schultz bought starbucks.
Soon after he bought Starbucks the company began to expand in the 90’s. Starbucks experienced astronomical expansion during the go-go '90s, going public in 1992 -
sold coffee to the public
Sold stock to the public, becoming the first coffee company in this country to be publicly traded. Profits reached $903,000 in the first quarter of the stock offering, an increase of 64 percent from the same quarter a year earlier. Read more: http://www.seattlepi.com/news/article/Timeline-Howard-Schultz-s-road-to-owning-the-1099604.php#ixzz1vtfn2L3a -
opend a over sea's store
Starbucks opened in Tokyo, the first store to operate overseas. More than 250 stores opened abroad from 1996-99. Read more: http://www.seattlepi.com/news/article/Timeline-Howard-Schultz-s-road-to-owning-the-1099604.php#ixzz1vtgJTFBE -
opens in south korea and the largest store room
In Schultz's last month as chief executive, Starbucks opens in Seoul, South Korea, the company's largest store to date with five stories and seating room for 200. Three other stores open in Asia, including one in the heart of the Hong Kong financial district. Schultz becomes company's global strategist on June 1, and Orin Smith becomes chief executive. Read more: http://www.seattlepi.com/news/article/Timeline-Howard-Schultz-s-road-to-owning-the-1099604.php#ixzz1vtgYjWI9 -
NBA bought
NBA approves Sonics new ownership group, The Basketball Club of Seattle. Schultz is one of about 50 investors in the group. Exact share distribution has never been disclosed but it's believed Schultz owns less than 40 percent and team president and CEO Wally Walker holds about 10 percent. Read more: http://www.seattlepi.com/news/article/Timeline-Howard-Schultz-s-road-to-owning-the-1099604.php#ixzz1vtgmI1gm -
starbucks card
Introduces coffee-sourcing guidelines developed in
partnership with Conservation International.
Introduces the Starbucks Card. -
brewing system
Announces a renewed focus on customer experience
and innovation.
Acquires Coffee Equipment Company and its revolutionary
Clover® Brewing System. -
ready brew coffee
Launches innovative VIA™ Ready Brew coffee.
Opens Farmer Support Center in Kigali, Rwanda.
Becomes the world’s largest buyer of Fair Trade Certified™
coffee.