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STARBUCKS CORPORATION

By mireyacespedescubillos

  • 1971

    1971
    Starbucks opens first store in Seattle’s Pike Place Market.
    Tres empresarios de Seatle: Jerry Baldwin, Zev Siegl y Gordon Bowker, comenzaron a vender café de grano en el mercado Pike Place. Nombraron Starbucks a su tienda, en honor al nombre del primer ayudante de Moby Dick.

  • 1982

    1982
    Howard Schultz joins Starbucks as director of retail operations and marketing.

    Starbucks begins providing coffee to fine restaurants and espresso bars. El negocio había crecido a cinco tiendas, una pequeña instalación para tostar el café y un negocio de venta de café al mayoreo para restaurantes locales. Al mismo tiempo Howard Schultz era vicepresidente de las operaciones en Estados Unidos de Hammarplast, empresa sueca de artículos para el hogar ubicada en Nueva York, que vendía cafeteras

  • 1983

    1983
    Howard travels toItaly, where he’s impressed with the popularity
    of espresso bars in Milan. Hesees the potential to develope a
    similar coffee house culture in Seattle.

  • 1984 

    1984 
    Howard convinces the founders of Starbucks totest the coffee house concept in downtown Seattle,where the first Starbucks CaffèLatte is served. This successful experiment is the genesis for a company that Schultz founds in1985.  

  • 1985

    1985
    Howard founds I lGiornale, offering brewed coffee and espresso beverages made from Starbucks coffee beans.

  • 1987

    1987
    Il Giornale acquires Starbucks assets with the backing of local investors and changes its name to Starbucks Corporation. Opens in Chicago and Vancouver, Canada.  
    Total stores*:17

  • 1988  

    1988  
    Offers full health benefits to eligible full‐ and part‐time employees.  
    Total stores:33

  • 1989  

    1989  
    Total stores:55

  • 1990  

    1990  
    Starbucks expands headquarters inSeattle.  
    Total stores:84

  • 1991 

    1991 
    Becomes the first privately owned U.S. company to offe a
    stock option program that includes part‐time employees.  
    Opens first licensed airport store a tSeattle’s Sea‐Tac
    International Airport
    Total stores: 116

  • 1992  

    1992  
    Completes initial public offering (IPO), with common stock
    being traded on the NASDAQ National Market under the
    trading symbol SBUX.  
    Total stores:165

  • 1993

    1993
    Opens roasting plant in Kent, Wash.   Announces first two‐for‐one stock split.  
    Total stores:272

  • 1994  

    1994  
    Total stores:425

  • 1995  

    1995  
    Begins serving Frappuccino blended beverages.   Introduces Starbucks super‐premium ice cream.  Announces second two‐for‐one stock split.  
    Opens roasting facility in York,Pa.  
    Total stores:67

  • 1996

    1996
    Begins selling bottled Frappuccino coffee drink through North American Coffee Partner ship (StarbucksandPepsi‐Cola North America).  
    Opens stores in:Japan (first store outside of North America)
    and Singapore.  
    Total stores: 1,015

  • 1997

    1997
    Establishes The Starbucks Foundation, benefiting local literacy programs.  
    Opens stores in: the Philippines.  
    Total stores:1,412

  • 1998 

    1998 
    Acquires Tazo, atea company based in Portland,Ore. Extends the Starbucks brand into grocery channels across the U.S.  
    Launches Starbucks.com.  
    Opens stores in: Malaysia, New Zealand,Taiwan, Thailand and U.K.  
    Total stores:1,886

  • 1999

    1999
    Partners with Conservation International to promote sustainable coffee‐growing practices.  Acquires Hear Music, a San Francisco–based music company.  

    Announces third two‐for‐one stock split.  
    Opens stores in:China,Kuwait,Lebanon and South Korea.  
    Total stores:2,498

  • 2000

    2000
    Howard Schultz transitions to chairman and chief global strategist, Orin Smith promoted to president and chief executive officer.  
    Establishes licensing agreement withTrans Fair USA to sell Fair trade certified coffee in U.S.and Canada.  
    Opens stores in:Australia,Bahrain,Hong Kong,Qatar,Saudi Arabia and United Arab Emirates.
    Total stores:3,501

  • 2001

    2001
    Introduces ethical coffee‐sourcing guide lines developed in
    partner ship with Conservation International.  
    Introduces the Starbucks Card, an innovative stored‐value card for customers touseand reload.  
    Announces fourth two‐for‐one stock split.  
    Opens stores in: Austria and Switzerland.  
    Total stores:4,709

  • 2002

    2002
    Starbucks enters into licensing agreements with national Fair Trade organizations to sell Fair trade certified coffee in the countries where Starbucks does business.  
    Establishes Starbucks Coffee Trading Company(SCTC) in
    Lausanne, Switzerland.
    Opens stores in: Germany, Greece, Indonesia, Mexico, Oman, Puerto Rico and Spain.
    Total stores:5,886

  • 2003  

    2003  
    Acquires Seattle Coffee Company, which includes Seattle’s
    Best Coffee and Torrefazione Italia coffee brands.  
    Opens roasting facility in Carson Valley ,Nev.,and Amsterdam, Netherlands.  
    Opens stores in:Chile, Cyprus, Peru and Turkey.  
    Total stores: 7,225

  • 2004

    2004
    Opens first Farmer Support Center in SanJose, CostaRica.
    Releases Ray Charles, Genius Loves Company CD through a
    collaboration with Concord Records.
    Introduces Starbucks Coffee Master Program.
    Opens stores in:France.
    Total stores:8,569

  • 2005  

    2005  
    Jim Donald becomes president and chief executive officer to
    replace retiring Orin Smith. Acquires Ethos Water.  
    Announces fifth two‐for‐one stock split.
    Opens stores in:Bahamas, Ireland and Jordan.  
    Total stores:10,241

  • 2006

    2006
    Launches the industry’s first paper beverage cup containing post‐consumer recycled fiber, saving more than 75,000 trees each year.
    Opens stores in:Brazil and Egypt.  
    Total stores:12,440

  • 2007 

    2007 
    Eliminates all artificial trans fat and makes 2 percent milk the new standard for espresso beverages in all U.S. stores as part of commitment to health and wellness.
    Opens stores in:Romania and Russia.  
    Total stores:15,011

  • 2008

    2008
    Chairman Howard Schultz returns as chief executive officer.  
    Acquires Coffee Equipment Company and its Clover brewing system.
    Launches MyStarbucks Idea ,Starbucks first online community.
    Opens stores in:Argentina,Bulgaria,Czech Republic and Portugal.
    Total stores:16,680

  • 2009 

    2009 
    Launches Starbucks VIA Ready Brew Coffee. Opens East Africa Farmer Support Center in Kigali,Rwanda.
    Starbucks partners with (RED) to helps avelives in Africa.  
    Starbucks named on of the most engaged brand in social
    media. Launches my Starbucks and Starbucks Card iPhone
    apps and Starbucks Card Mobile payment.
    Opens stores in:Poland and Aruba.
    Total stores: 16,635

  • 2010 

    2010 
    Expands digital offerings for customers with free unlimited Wi‐Fi, Starbucks Digital Network in U.S.stores. Seattle’s Best Coffee reinvents business strategy to extend brand’s reach. Expands coffee offerings with ultra‐premium Starbucks Reserve line and Starbucks Natural Fusions,the first nationally‐branded naturally‐flavored packaged coffee
    Announces first Asia Farmer Support Center in Yunnan Province, China.  
    Opens stores in:Hungary and ElSalvador.
    Total stores:16,858

  • 2011

    2011
    Así se presenta el futuro para Starbucks, con Schultz pensando en la sucesión y un nuevo cambio de rítmo o dirección aderezados con el nuevo logo presentado en febrero de 2011. La compañía estaría pensando en una estrategia de diversificación, en nuevos productos y/o nuevos mercados o canales. En introducir sus cafeteras en tiendas de terceros e incluso se ha hablado que a finales de este año Starbucks entrará en el mercado de la cápsulas monodosis.