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Standard Light Co. Founded
Post World War I years marked the end of the "Gas Light Era". It also marked the beginning of a dream for four Milwaukee men: David Stern, Morris Stern, David Siegel and Morris Tax. These men formed the Standard Light Co., a manufacturer of lighting fixtures, in April, 1919. Since only a very small percentage of the Milwaukee area had electricity, their vision to establish an enterprise which would serve a newly developing marketplace for electrical light fixtures was extremely bold. The compan -
Company moves to new location
The growing company was forced to seek out additional space and moved to 424 Juneau Avenue, Milwaukee, WI. -
David Stern becomes President
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Standard Light Co. moves to new location
Once again, this site became too small and the company relocated to 1045 N. 5th Street, Milwaukee, WI. The current site of the Bradley Center -
Name changed to Standard Electric Supply Co.
The collapsing economy of the early 30's was an imposing threat to the dream that started the Standard Light Co. However, it did not stop this majestic dream. The company's founders simply refocused their efforts. The recognition of their changing customer and increased concentration as a full line electrical distributor brought about the company's current name - Standard Electric Supply Co. -
Light Fixture Manufacturing Phased Out
Manufacturing of light fixtures was ultimately phased out and new home construction created a fresh demand for electrical goods. Standard Electric stood fully prepared to meet those demands. The company's product mix changed to include large appliances like stoves, refrigerators, radios and water heaters, in addition to small appliances, apparatus and supply products, and lighting. -
Celebrates 90th Anniversary
