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Frequency of Social Media Posts, Blog Posts , Website Updates and Email List Blasts.
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Period: to
'The Folly' Instagram Page (Transmedia Campaign)
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Period: to
PC Peter Grant Twitter Persona (Transmedia Campaign)
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Official Website Launched
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Period: to
Official Facebook Page
September 2017 - August 2018 = 1-2 times a week
September 2018 - November 2018 = 3-4 times a week
December 2018 - February 2019 = 1 times a week
March 2019 = 2-3 times a week building up to DVD and Blu-Ray Release on the 17th of March 2019. April 2019 onwards = once a week posts -
Period: to
Rivers Of London Pinterest Board
3rd September 2017 = A starter kit 'Mood Board' of 20 images.
Updated once a month = 5-10 new images per month. -
Period: to
Production/ 2nd Campaign Wave
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Period: to
Official Twitter Page
September 2017 - September 2018 = Content posted Once Per Day plus interaction and engagement with followers questions and comments. October 2018 - November 2018 = 2 times per day plus interaction. December 2018 - April 2019 = 2-3 times per week. (The two weeks before the DVD release in March 2019 and 2 weeks after = 1-2 times per day PLUS interaction) -
BLOG CONTENT - Key Cast Announcements.
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BLOG CONTENT - 1st Act of the Transmedia Campaign.
An overview of what people did and saw. Buzz. -
BLOG CONTENT - Interview with Ben Aaronovitch
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BLOG CONTENT - The Great Fire Of 1834 (Related Content)
16th October - 1834 -
BLOG CONTENT - Top 10 Unexplained Supernatural Events in the UK.
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BLOG CONTENT - HALLOWEEN (RELATED CONTENT)
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BLOG CONTENT - Day of The Dead / Dia De Muertos (Related Content)
Historical AND Supernatural much like 'Rivers Of London' -
BLOG CONTENT - GUY FAWKES (Related Content)
What have the River Spirits seen? -
Interview with Paul McGann playing DCI Thomas Nightingale
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Email Blast
Email update sent to those who have signed up via the Official Website. -
BLOG CONTENT - 5 Production Stills Released
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Period: to
Post-Production/ 2nd Campaign Wave
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Period: to
'The Folly' Tumblr Page (Transmedia Campaign)
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BLOG CONTENT - London Underground Opens - 1863 (Related Content)
10th January 1863 -
Interview with Doc Brown playing PC Peter Grant
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Email Blast
Valentine's Themed.
PC Grant and Lesley vs PC Grant and Beverley. -
BLOG CONTENT - Suffragettes Storm Westminster - 1907 (RELATED CONTENT)
13th February 1907 -
BLOG CONTENT - VALENTINES DAY (Related Content)
PC Peter Grant and Beverley Brook
PC Peter Grant and PC Lesley May Fan Art -
Teaser Trailer Released
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BLOG CONTENT - 5 Scenic and 5 Character Stills Released
(Along with teaser trailer) -
Period: to
Official YouTube page
1st March 2018 = Teaser Trailer
5th August 2018 = Official Trailer
5th September 2018 = Mini-Character Trailers released for:
PC Peter Grant
DCI Thomas Nightingale
PC Lesley May
Molly
The River Spirits. 4th October 2018 = interviews with cast, director and Ben Aaronovitch. 10th March 2019 = Release of DVD and Blu-Ray Trailer. -
Email Blast
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BLOG CONTENT - Director's Interview.
Including link to Pinterest Mood Board. -
Email Blast
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BLOG CONTENT - Rivers Of London's Settings.
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BLOG CONTENT - The History of The River Thames
Fun Facts and Pictures. -
Email Blast
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BLOG CONTENT - A History of London's River Westbourne
fun facts and images -
BLOG CONTENT - Rivers Of London Stunts and On Set Magic.
learn a little more into how certain stunts were achieved and how much of the 'magical' moments were achieved WITHOUT after effects. -
Email Blast
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BLOG CONTENT - Costumes and Props
interview with head of wardrobe. -
BLOG CONTENT - London's Lost Rivers - The Tyburn
featuring clips of the character Lady Tyburn, in the film. -
Email Blast
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BLOG CONTENT - How certain SFX were achieved in Post-Production
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BLOG CONTENT - London's Lost Rivers - The River Fleet
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Email Blast
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Official Trailer Released
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Period: to
Pre-Release/3rd Campaign Wave
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BLOG CONTENT - London's Lost Rivers - The River Walbrook.
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Email Blast
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BLOG CONTENT - GREAT FIRE OF LONDON 1666 (Related Content)
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Email Blast
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BLOG CONTENT - London's Lost Rivers - River Effra
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Email Blast
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BLOG CONTENT - Real Ghost Caught On Camera 1.
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Email Blast
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BLOG CONTENT - Real Ghost Caught On Camera 2.
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BLOG CONTENT - Real Ghost Caught On Camera 3.
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BLOG CONTENT - Real Ghost Caught On Camera 4.
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Email Blast
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BLOG CONTENT - Real Ghost Caught On Camera 5.
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BLOG CONTENT - Real Ghost Caught On Camera 6.
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Email Blast
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Email Blast
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RELEASE DATE
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Period: to
Post-Release/ 4th Campaign Wave
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BLOG CONTENT - 2nd Part of Transmedia Campaign
Once more creating a bit of continuing buzz after film release date and after Opening Weekend. -
Email Blast
Halloween Special - Film Out Now! -
BLOG CONTENT - HALLOWEEN (Related Content)
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BLOG CONTENT - Gallery of Best Rivers Of London Halloween and Cosplay Costumes
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BLOG CONTENT - DAY OF THE DEAD / Dia De Muertos (Related Content)
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BLOG CONTENT - GUY FAWKES NIGHT (Related Content)
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BLOG CONTENT - VALENTINES DAY (Related Content)
PC Peter Grant and his (2) ladies. -
BLOG CONTENT - DVD and Blu-Ray Release
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Email Blast - DVD and Blu Ray Release
Pre-Order Your Copy Today. -
Email Blast - DVD and Blu-Ray Release
Out Today! -
DVD and Blu-Ray Release
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BLOG CONTENT - DVD Released TODAY!
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Email Blast - DVD and Blu-Ray
Get Your Exclusive Limited Edition 'Rivers Of London' DVD by Clicking Here. -
BLOG CONTENT- Check Out The 'Rivers Of London' Special Collector's Edition DVD