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Brand and restoration levies Benchmarking starting point
the research will let us know where we are located in the people's mind agenda -
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Website Adjustments
To adapt website for upcoming campaigns and event’s interaction such as voting, surveys filling and content sharing -
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Corporate Graphics Adjustments
To set up all the communications and communications guideline adapting the tagline ‘Royal Theatre – Always yours’ to recall sense of belonging. (Publications) -
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Customise your Theatre
- To run a customisation campaign ‘Customise Your Theatre’ It is about asking audiences for suggestions according to the refurbishment; what services or features would they like their Theatre to have. The survey is specifically for Edinburgh dwellers and is to be fulfill on the theatre’s website (Electronics: Social Media, and electronic newsletters for Arts Network (SIG) and City council; Editorial: Local newspapers, radio, TV)
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'Yours Awards' promotion
- Promotion of overture event: ‘Yours Awards` ceremony for local amateur and professional performers who have to record a 45-seconds video; the performance theme is choice free, but last 10 seconds must be an invitation to the event. Nominees and awards will be given according to public’s votes on theatre’s website where videos will be uploaded by award category. The call to competitors will be (Electronic: newsletters to the Edinburgh Arts Network and Local Universities and Schools; Social Medi
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'Yours Awards' launch event
Yours Awards’ will be conducted by an Edinburgh-born young celebrity, and prizes will be given by the theatre official pantomime’s stars (Opinion Leaders) Tickets will be sold a double price as regular. It also will count with red carpet and a half break with local music artist live. Local press, TV and Radio will be invited to broadcast the event; there will be space for photography and interview. (Publications: Printed refurbishment report will be given to the audiences + on-site video showing -
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Promo Commonwealth Art's race
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Program Electronic Updates, Media Releases, and printed programs
- Email bulletins, Newsletters, Website, and Social Media updates with program of the month. Jun 2014 – May 2015
- Media releases for Press Radio and TV; content: artist profiles, performance reviews, interviews, theme and program of the month (Christmas, St. Valentine, etc.)
- program to the Art Network, Universities, and touristic Venues.
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restoration levies benchmarking
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Period: to
Extra Jazz Festival
Extra performances added to jazz festival. -
Program Electronic Updates, Media Releases, and printed programs
- Email bulletins, Newsletters, Website, and Social Media updates with program of the month. Jun 2014 – May 2015
- Media releases for Press Radio and TV; content: artist profiles, performance reviews, interviews, theme and program of the month (Christmas, St. Valentine, etc.)
- program to the Art Network, Universities, and touristic Venues.
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Commonwealth's Art Race
Commonwealth games’ art race: the race will finish at the theatre where prizes to first places and best costumes will be given. Prizes will be all-access tickets for the Fringe Festival Theatre exclusive program -
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Fringe Festival
Extra performances added to Fringe Festival -
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artistic education
Artistic education campaign on social media. Bloggers writing about artistic tips and hints
Workshops with touring artists. Content, video photography and written material to be shared on website and social media. -
Brand Recognition Benchmarking
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Program Electronic Updates, Media Releases and Printed Programs
- Email bulletins, Newsletters, Website, and Social Media updates with program of the month. Jun 2014 – May 2015
- Media releases for Press Radio and TV; content: artist profiles, performance reviews, interviews, theme and program of the month (Christmas, St. Valentine, etc.)
- program to the Art Network, Universities, and touristic Venues.
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Program Electronic Updates, Media Releases and Printed Program
- Email bulletins, Newsletters, Website, and Social Media updates with program of the month. Jun 2014 – May 2015
- Media releases for Press Radio and TV; content: artist profiles, performance reviews, interviews, theme and program of the month (Christmas, St. Valentine, etc.)
- program to the Art Network, Universities, and touristic Venues.
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Program Electronic Updates, Media Releases, Printed Program
- Email bulletins, Newsletters, Website, and Social Media updates with program of the month. Jun 2014 – May 2015
- Media releases for Press Radio and TV; content: artist profiles, performance reviews, interviews, theme and program of the month (Christmas, St. Valentine, etc.)
- program to the Art Network, Universities, and touristic Venues.
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Program Electronic updates, media releases, printed program
- Email bulletins, Newsletters, Website, and Social Media updates with program of the month. Jun 2014 – May 2015
- Media releases for Press Radio and TV; content: artist profiles, performance reviews, interviews, theme and program of the month (Christmas, St. Valentine, etc.)
- program to the Art Network, Universities, and touristic Venues.
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Period: to
Touring Pantomime
Theatre’s pantomime will tour over the different districts of Edinburgh. -
Program Electronic Updates, Media Releases, Printed Program
- Email bulletins, Newsletters, Website, and Social Media updates with program of the month. Jun 2014 – May 2015
- Media releases for Press Radio and TV; content: artist profiles, performance reviews, interviews, theme and program of the month (Christmas, St. Valentine, etc.)
- program to the Art Network, Universities, and touristic Venues.
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Period: to
Artistic Education
Artistic education campaign on social media. Bloggers writing about artistic tips and hints
Workshops with touring artists. Content, video photography and written material to be shared on website and social media. -
Electronic program, media releases, printed program
- Email bulletins, Newsletters, Website, and Social Media updates with program of the month. Jun 2014 – May 2015
- Media releases for Press Radio and TV; content: artist profiles, performance reviews, interviews, theme and program of the month (Christmas, St. Valentine, etc.)
- program to the Art Network, Universities, and touristic Venues.
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Program Electronic Updates, Media Releases and Printed Program
- Email bulletins, Newsletters, Website, and Social Media updates with program of the month. Jun 2014 – May 2015
- Media releases for Press Radio and TV; content: artist profiles, performance reviews, interviews, theme and program of the month (Christmas, St. Valentine, etc.)
- program to the Art Network, Universities, and touristic Venues.
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Final Benchmarking
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Final Report