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Market research
Online survey 19th June-8h July
In person survey 22nd June-29th June Target Market: Women 23-45
upper middle class upper class
Islamabad
http://www.surveymonkey.com/s/GTCHXYX -
Period: to
Ravenclaw Academia
-
Psychology instructors in the loop
Talk to psychology instructors and teachers. Take their feedback -
Team and roles
On the team:
Jaweria Sethi. Role:
Hamza Shoaib. Role:
Maliha Javed. Role:
Anam Shoaib. Role:
Salam. Role
Ayesha Sethi. Role
Bilal Sethi. Role
Waleed. Role
Dr. Shoaib. Role:
Amma. Role:
Papa. Role:
Mama. Role:
Volunteers. -
Financials
Tentative financials 24rd June
Precise financials by 29th June
Costs:
Rent
Interior design
Furniture
Printing of advertisement
Placement of billboards
Harvard
Website
Harvard membership fee
Taxes and legal stuff
Eagle logo design
Furniture
Uniforms
Stationary and books
Technology purchased
Orientation hi tea catering
Monthly electricity
Generator/UPS
Lower staff pay
Teachers pay
Clerical and Research staff
Revenue:
Monthly fee
Security deposit
Entry fee
Day care -
Premises lookout
25th- 4th July -
Feasibility Study
-
Other schools fee survey
- competitors survey
-
Photoshoot
29th-2nd July -
Cirriculum development
1st-20th of July -
Website design and content development + FB page
4th-15th July
http://bulletinboard.theberkeleyschool.org/ -
Premisis Rent
Max upto 8th July rent agreement signed. (Preferably for 1st August onwards) -
Interior Designer visit
-
Legal matters
-
Aiesec partnership
-
Eagle logo Model
-
Advertisment material
Logo and other advertisment material design
18th-27th July -
Policy design and forms
18th-20th July -
Harvard
-
Interior Design finalisation of 3Ds
To be used in marketing material -
Furniture order placed
Order furniture -
Advertisment Placement
28th-3rd August -
Registration opens
4th August -
Documentary and Nayatal/Youtube Ad
shooting throughout
compilation: 4th August-11th August -
Hire Teachers and nannys
8th August -
Teachers profiles uploaded on website
12th August -
Parents Interviews
Parents Interviews
12th August- 8th September -
Stationary and books
15th Aug-5th September -
Uniform design
Already selected
Cloth purchase by 10th August
Delivered to students 5th September
http://www.girlabouttown.be/wp-content/uploads/2011/09/gossipgirluniform.jpg -
Academic Calendar
5-6th September -
Invitations mailed to Parents for orientation
-
Technology Purchased
10th-12th September
LCDs
Sound System
Mic
Projector
etc -
Orientation
-
School opens
first day of school