-
Period: to
How long the plan will be implemented
-
Product samples
We will have people walking around with free food and samples to try. We will have them placed at local football games and local fairs like muskego fest. So we can attract customers back from all around Muskego. -
Traffic Builders
The first 100 customers will get a free appetizer with their meal. I used this strategy because then people will want to come in the restaurant and get the appetizer and eat food. It will improve the image because it will get people to eat the food and get them to like it and want to come back. -
Coupon Plans
I will put in a 20% off on the food. I chose this strategy because it will get people to buy more food and try more things because they know that they will get it for way cheaper than usual. This will improve the image of the restaurant because it will show people that we can still make good food that doesn’t make them sick. -
Coupon
I am going to put a buy one get one free on appetizers. I am going to distribute these by putting them in everyone's check after they eat and putting them in mailboxes. -
Incentives (Contests/Sweepstakes)
I will add a karaoke night and whoever gets the biggest applause will win a huge gift card for food at the restaurant. This will improve the image because people will come in and have a good time while competing for something and eating good food.
