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Product Sample
A shot glass of ice coffee, regular coffee, lemonade or tea. These will be distributed at every location since they are easy to make and not a big amount for the customer. This improves the image by creating something that customers can try for free to get a feel if they enjoy a drink or not. -
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Pure Soul Promotional Plan
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Coupon
30% off of Cappuccino coffees. These will be distributed at the end of a customer’s order so customers can come back to the restaurant and buy more and more. This will improve the image of the restaurant because we will get more and more customers and more positive feedback from them as well. -
Traffic Builders
Podcast, I selected a podcast because they are becoming bigger and bigger around the world and can be listened to almost anywhere. This improves the image of the restaurant by having an external source that is not the restaurant talk about the restaurant to get outsiders as customers. -
Coupon Plan
For every 10th visit to the cafe, you get 50% off of your entire order. This encourages customers to eat at our cafe often and want to keep coming back. This improves the image of the restaurant by offering customers a fair and realistic plan that will make the customers happy and satisfied. -
Incentives
Every 200th customer of the week gets a free order. This improves the image of the restaurant because more customers will want to come in for a chance at the free order.