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Pure Soul Promotional Plan - Mitch Makinen
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Traffic Builders: Coffee Mugs
We are going to be giving free coffee mugs to the first 200 customers that come into the store. Customers will have to buy something off of the menu in order to obtain a coffee mug. -
Product Samples
We will try to set up sample stations along Janesville Road. We will try to have some of our employees go out and run sample stations for our products along Janesville Road. These samples will include tiny cups full of different coffee flavors, pastries (donuts, bagels, muffins), and even some sample CDs that we have playing inside of our store. This will give our customers just a taste of what to expect when they enter the actual coffee shop. -
Coupons
One of the coupon promotions I will have will be similar to that of Culver’s. Like the free scoop promotions, you will get a free small pastry of your choice with every meal. Also, we are going to distribute coupons that get 40%, 50%, and 60% off your entire order. These will obviously be three separate coupon promotions. These will be distributed to you when you get your receipt for your order. -
Coupon Plans
We are going to rotate the coupons we talked about above every week. One week, we are going to distribute the coupon with 40% off, then 50% the next, and finally, 60% the third, which we will keep rotating.. Customers will have better and better deals to look forward to on their orders at the music cafe. We selected this form of promotional strategy because it will motivate customers to stick with the cafe and keep coming back, so they will get those deals on their orders here. -
Incentive (Contest)
I am going to do a contest based on the drawing and coloring skills of our customers. Customers are going to try to draw and color in the Pure Soul logo the best that they can, and then turn their drawings in to the front counter, where they will be collected for a chance to win prizes. The customer with the best artwork will win the following prizes: a handful of coffee mugs, CDs, plates, music posters, and a number of coupons for Pure Soul.