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1st event (Coupons)
I would start out with the cupons, in order to try and reclaim my business. I feel as though people are more likely to come when the prices are cheaper. The coupons would be a 20% off on all purchases of coffee, these do not stack. -
2nd event (Coupon plans)
For the coupon plan I'm going for every 5th coffee is free for people because I feel like 5 is a good amount so that there aren't a lot of people who just give up, but also it's not too little that I'd be losing money. -
Event 3 (Product samples)
Product samples would be advertising a small portion of the available coffees, and it would be done at places like kwik trip and walmart, where a lot of people might be at certain times. -
Event 4 (Traffic builders)
As a traffic builder, every first 500 customers will get a complimentary coffee thermos. I put this at the 4th event because I wanted to make sure that I would have a good amount of customers before I started giving away some product. -
Event 5 (Contest)
The contest is about buying the most coffee. Who ever can buy the most coffee within a month timeframe, will win a pre paid trip to Fiji. I decided to make this the last event because in order to be able to afford to pre pay someone's trip to a place like Fiji, I would need to make sure that I get enough profit from everything.