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Period: to
Three Months
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Coupon
-Per one dessert that you buy, you get 5% off any other item you buy the next time you come and buy an item.
-Will be distributed by direct mail in emails. -
Coupon Plan
-If you buy six cups of coffee and have it punched on a punch card then you get one coffee for free.
-People will keep coming back to the cafe to get a free coffee and it might increase sales. -
Incentive - Sweepstakes
-If you buy any item you will get a ticket with a number on it and if that number is picked then you will be rewarded with a free ticket to a movie that is popular at the time.
-The chance of winning something will bring people back to the restaurant wondering if they won or if there will be more sweepstakes in the future. -
Product Sample
-The product sample will be a certain type of coffee that the cafe has.
-The coffee samples with be distributed at Southridge mall and Costco.
-More people will find out about the cafe, maybe take an interest in it, and can see if they think that the coffee is good or not and might go to the cafe. -
Traffic Builder
-A cup of coffee will be rewarded to the first 30 customers.
-The coffee might be more in demand because most people want free items and other people might want to know why there are so many people are at the cafe and go.
