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Pure Soul Promotion Plan- Luke Longhenry
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Coupons
As our business is low in making profit we will give out coupons that will benefit the customer, but also give us the benefit of the doubt. The coupons will be handed outside the store to people walking by the store, and put posters up around the city of our coupons we are handing out. -
Coupon Plans
The coupon plan will be to hand them outside our store, and to put posters around the city. This form of strategy gives us the message we want the word out to people that we want people to buy from our cafe. -
Incentives/ Sweepstakes
As the day that we opened our cafe is coming up, we are handing out free small coffee to the first 500 people. This will get people to come into our cafe. -
Traffic Builder
We will be giving anybody who buys 10 coffee 1 free coffee. This promotion saves us money because when you buy a certain coffee at that price it evens out that we make a lot of money so then gives them the benefit of the doubt and we make a profit. This will create a lot of more revenue for everybody. -
Product Sample
We are giving out free samples of our new christmas coffee with the taste of candy cane in it to create an christmassense. These samples will be given out to people outside of the store and will be a booth. It shows that we are letting people taste before they want to buy it and it shows we are giving back to the community