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Traffic Buildder
With every purchase they will be given a free bagel and coffee which is an important strategy because it shows that the restaurant wants you to come and enjoy the products for free. We want the business to grow as a whole and this is the first way to make it grow. This will get people in the door to come buy other food as well -
Coupons
When they come in they can sign up with their email to receive coupons for discounted goods. These will be given out through email because then they can use them through their phone when come into purchase goods. They will be purchasing all goods at a discounted price which will allow them to want to purchase more. -
Coupon Plan
After using one original coupon off their email they will automatically be signed up for a coupon plan where they continuously get coupons in their emails for discounted goods. When they purchase anything from the restaurant they will be granted another few coupons to help make it less expensive next time they show up. -
Product Sample
The samples will be distributed right when you walk into the store so that you are able to try the types of coffee that you enjoy the most and know what to purchase. We will have product samples every wednesday so that people are able to try our new options. This promotion will help you to let people try your product and see what type of coffee they enjoy the most compared to the others. -
Incentives
The incentives will be the third event started because after service picks up there will be a reward for the people who are constantly coming and purchasing goods from us. If you purchase food or coffee 10 times you get your 11th meal and coffee for free. This will create an incentive to want them to keep coming into the coffee shop to earn that free meal.
