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News publish
The newspaper publishes -
Staff meeting
Meeting to go over article -
Social media
Post a response to the newspaper containing details to refute claim/spin to a nonnegative. -
Start advertising coupons/special
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Period: to
cool down
allow time to pass for people to forget the event and or assume the store has handled the event. -
Give away
Give out a free souvenir, Sicker -
Christmas sale