-
Period: to
Rebuilding our brand image
Our recent issues have caused for some promotional changes to save the business. -
Product Samples
We will offer samples of our caramel macchiato as well as our raspberry danish at Walmart and Pick n Save. This will allow customers to see what they are missing by avoiding our shop and shift attention to the great taste of our products. -
Coupons
We will offer a coupon for any one dollar cup of coffee. Being a deal that many other shops would not have, this shows our generosity to customers while also building brand awareness. -
Traffic Builder
We will give out a free reusable to-go cup to customers that come on weekend mornings. They will appreciate the gesture and thing more highly of the shop. -
Coupon Plan
We will begin our punch card campaign giving one punch for every item purchased. Once ten hole punches are gained, the customer will get a free cup of coffee. -
Incentives (sweepstakes)
We will have a sweepstakes with each customer who comes in within the month being entered once. At the end of the month, we will have a random drawing to determine who wins a full free year of coffee. This will direct attention to the positive part of the shop and create loyal customers.
