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Product Samples
Samples of coffee will be given out in little dixie cups at the store, at fairs and at the street corner where the business is located to draw people in. This will give the people confidence in the restaurant -
Coupon Plans
A coupon will be sent to everyone in the muskego area for a 50% coupon on one item and then monthly for 20% off one item. This was chosen because many people will open the mail although it is considered junk mail. This will improve the image of the business because it will draw people into the store. -
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Promotional Plan
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Coupons
This coupon will be for 50% one item, it will be distributed by email to all of the frequent buyers. This distribution would work because it will get ahold of the customers that are frequent. It will get people in the door and willing to try some coffee. -
Product Incentive (Sweepstake/ Contests)
A sweepstakes for 10 free coffee coupons will be sent out to all the people on the email list and in addition a link will be included on every receipt. It will improve the image of the restaurant as it will bring people in make them want to come again and talk good about the restaurant. -
Traffic Builder
With every purchase of a large coffee you will receive a mini muffin. This strategy was selected because it will bring people in and have them stay longer to eat their muffin. This will improve the image of the restaurant because they will realise that this is a legitimate business with food that won't get them sick.
