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Coupons
First, the cafe will give out 50% off any coffee drink, in order to try and build a little more excitement about the cafe again. These coupons will be delivered to each Muskego resident through direct mailing, and hopefully get people back in the door. -
Traffic Builder
Then, about a week later, the cafe will have a traffic builder where the first 50 people to come to the cafe receive a free baked good. This will make the customers want to be one of the first people and hopefully spark some more interest in the cafe again. -
Product Samples
Once there is a bit more interest in the cafe again, samples of each coffee flavor offered there will be distributed to potential customers outside of the cafe and Pick 'N Save. This is so that people can see if they like the selection of products we offer or not, and get them excited enough about them that they want full versions. -
Coupon Plan
After a fair amount of customers have started giving business to the cafe, a coupon plan allowing them to have a punch card where they get a punch every time they buy something will be put into effect. They will receive a free item at ten punches, and this will keep them coming back because they will want to get that free item. -
Incentive (Sweepstakes)
After people are very excited about the cafe and the products sold there again, a sweepstakes allowing customers 18+ to put their name in a random drawing. Someone will be picked for this drawing to receive a year's worth of items from the cafe, whether it is coffee, food, or both. This is in an effort to keep people coming back and excited about the fact that they could possibly get a lot of product for no cost to them.
