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Period: to
2 Month Promotional Plan
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Cupon Plan
I will make a punchcard which will be a free coffee and bakery item after 20 visits. I chose this because with a punchcard it makes people want to come back to get closer to that free item. The image will be better because there will be more people coming in frequently and people will get to know each other better. -
Product Samples
On a nice day, we will have workers stand outside and we will make 10 muffins that will be cut up into sample size and they will be offered to anyone who comes by the shop until we run out. I chose right outside because if they are walking by and like the sample they will most likely have time to run inside and buy something. It will improve the image because people will be able to test to see if they like the product before they purchase it. -
Cupon
The coupon will be buy 1 bakery item, get the 2nd one for ½ off. It will be mailed to every address in Muskego, I chose that because then everyone gets the thought of coming to our shop. It will help the image because people will come in with friends and it will be a fun environment. -
Traffic Builder
One day we will do a giveaway where we will give the first 50 people that purchase an item a coffee mug. I selected it because if they drink coffee will most likely want a mug to drink their own coffee. It is going to bring a lot of people in to try to get the free mug and people will post about their free new mug. -
Incentive
I will do a raffle for a $100 gift card for Pure Sole. Every entry will cost $2. It will make a better image when we do the drawing there will be a big group of people at the restaurant, which will look good to people driving by.