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Ruda Was Started
Ruda before it was known as puma was started/ Operations commence -
Puma
ruda was changed to puma shortly after Rudolf Dassler founded it -
The ATOM
Puma's first football boot making the brand become successful -
SUPER ATOM
Puma released the world’s first boot with screw-in studs, making it beginning of PUMA’s highly successful heritage in football. -
Puma's Logo
one of the first major changes in there Logo, becoming more eye catching for the fans of puma -
The FORMSTRIP
This was created to stabilize the foot inside the shoe, it is now the PUMA trademark found on almost all of PUMA's footwear. -
"No. 1 Logo"
the puma takes its first leap the PUMA logo as the world knows -
PUMA TAHOE brush spike
Creation of the PUMA TAHOE brush spike, PUMA sets the 200m and 400m world records at South Lake Tahoe. It had popularity and great friction to the shoe but the spikes were called dangerous and it was shortly banned. -
PUMA KING boots
A flat structure shoe that makes it lighter with increased softness and comfort. It was worn in Brazil's world cup bringing more attention to the athlete wearing them and more success to the brand -
PUMA DISC System
technology running shoes, the first lace-less sports shoe. When turning the DISC, the system of internal wires tightens the upper for an optimal fit. Three athletes won golden medals wearing these shoes -
Jochen Zeitz
appointed CEO at the age of 30, he does PUMA’s reconstruction and manages to turn it from a low-price brand into a premium sport-lifestyle company -
PUMA ACQUIRES DOBOTEX
acquires its Dutch licensee Dobotex, which has designed, and produced PUMA socks, swimwear and body wear since 1997