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Ruda before it was known as puma was started/ Operations commence -
ruda was changed to puma shortly after Rudolf Dassler founded it
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Puma's first football boot making the brand become successful -
Puma released the world’s first boot with screw-in studs, making it beginning of PUMA’s highly successful heritage in football. -
one of the first major changes in there Logo, becoming more eye catching for the fans of puma -
This was created to stabilize the foot inside the shoe, it is now the PUMA trademark found on almost all of PUMA's footwear. -
the puma takes its first leap the PUMA logo as the world knows -
Creation of the PUMA TAHOE brush spike, PUMA sets the 200m and 400m world records at South Lake Tahoe. It had popularity and great friction to the shoe but the spikes were called dangerous and it was shortly banned. -
A flat structure shoe that makes it lighter with increased softness and comfort. It was worn in Brazil's world cup bringing more attention to the athlete wearing them and more success to the brand -
technology running shoes, the first lace-less sports shoe. When turning the DISC, the system of internal wires tightens the upper for an optimal fit. Three athletes won golden medals wearing these shoes -
appointed CEO at the age of 30, he does PUMA’s reconstruction and manages to turn it from a low-price brand into a premium sport-lifestyle company -
acquires its Dutch licensee Dobotex, which has designed, and produced PUMA socks, swimwear and body wear since 1997