-
1920s
"1920s: Walter Lippmann's writes that the media create “pictures inside our heads” of the world outside." -
Period: to
"HISTORICAL ERAS IN MEDIA STUDIES"
-
"W.W.II and the "Big Scare” era"
"The Nazis (and the Allied countries) used broadcast propaganda to rally public support."
"Carl Hovland and associates seemed to be unlocking the “scientific secrets” of successful propaganda"
"“War of the Worlds” broadcast" -
"The "Minimal Effects" era"
"Studies by Lazarsfeld and others found little attitude change over the course of a political campaign"
"Many studies revealed small effects of dramatic television “events” -
"The Modern Era – Subtle effects"
"What are the effects of merely covering an issue?"
"What are the effects of the content of that coverage?" -
Citation
Clarke, Erik, MASS MEDIA, PowerPoint Presentation.