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The two main question this reading answers is do media biases really persuade people and if so how? The authors use many surveys and experiments to show that media biases do effect the voters choice.
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This article describes how the media is most definitly biased. The author believes all the media sources wanted Obama to win so they only aired information that made him look good and information that made the others look bad.
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Shelly Ortelt wants to know if the media truly persuades the people or if it just strenghtens their opinions. She studies surveys and finds that the people are persuaded by the media.
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Throughout the entire campaign, both Obama and Romney recieved far greater negative news coverage then positive however, out of the two, Obama recieved less negative news. This gave him the upper hand in winning the election.
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All of Obamas faults were burried while the medias attention was on what Romney did wrong. Ronmey was at the disadvantage the whole time and could have won the election if the media was fair.
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linkThe author says that media biases infact did not have an effect on the outcome of the election. The polls influenced the media not the other way around.