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Product Life Cycle: Blockbuster Entertainment

  • Introduction

    Sandy Cook and David Cook develop 10,000 movie titles and 30 categories. Developed idea of blue and yellow well light building with the name "Blockbuster Entertainment Corp."
  • Introduction

    Rapid growth = strong buying power with distributors meaning lower prices and newer titles for consumers
  • Growth

    Blockbuster develops strong inventory system with barcodes able to calculate member and movie details
  • Period: to

    Introduction

    Blockbuster is developed by Sandy and David Cook after their attempt to buy computer software companies fail.They open their own movie rental store appealing to the new "television household"
  • Introduction

    Blockbuster opened in 1985 hoping to open 20 new stores a year with a mom and pop store feel with family oriented movies
  • Introduction

    28% of American households were "television houses" (VCR)
  • Growth

    plan to make chain of movie rental stores with over 1,000 stores nationwide
  • Period: to

    Growth

    creates chain of movie rental stores with 1,000 stores nationwide. opens first franchise in GA in 1986
  • Growth

    Opens first franchise store in Atlana, Georgia
  • Growth

    Aqusistions with other movie rental chains
  • Period: to

    Maturity

    Store numbers hit 4500 with 1.2 billion in revenue. 1/3 of business outside of the US
  • Growth

    Blockbuster aquired by Viacom
  • Maturity

    Store numbers hit 4500 with 100 franchise outlets. 1/3 of businesses outside of the United States with 2.4 billion in revenue
  • Maturity

    Profits drop 310 million
  • Maturity

    the switch from VCR to DVD did not alter the basic value proposition, target market or operating model
  • Maturity

    Viacom sells 18% of its stake in Blockbuster for $465 million
  • Decline

    Blockbuster loses 75% of its market value because of Netflix, Amazon and Redbox
  • Decline

    Decline
    Neflix offers internet based movie rental and movies through postal service. Blockbuster soon does the same
  • Decline

    Netflix revenue reached 1.2 billion
  • Decline

    Decline
    Blockbuster in bankruptcy