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PRADA found
The company was started in 1913 by Mario Prada and his brother Martino as a leather goods shop – Fratelli Prada – in Milan, Italy. Initially, the shop sold animal goods and imported English steamer trunks and handbags. -
boutiques
First boutique was opened in Milan in 1913. then it continued to open in 1919, 1983- New York, Madrid, London, Paris and Tokyo. 1991- new York, china and japan. 2001-new York in Broadway epicenter. 2003-Tokyo epicenter. 2004-Los Angeles Epicenter by OMA group opens. 2008-A duplex megastore was opened in Kuala Lumpur at the Pavilion Kuala Lumpur.2009-Prada Made to Order collection opened on Corso Venezia, Milan. 2012-In June, Prada opened its largest ever boutique in Dubai's Mall of the Emirates. -
Development
Miuccia inherited the company in 1978 by which time sales were up to $450,000. With Bertelli alongside her as business manager, she was allowed time to implement her creativity in the company's designs.
She released her first set of backpacks and totes in 1979. Initial success was not instant, as they were hard to sell due to the lack of advertising and high prices, but the lines would go on to become her first commercial hit. -
runway show
first ever women wear show was held in milan 1988. proceeding from that first ever men wear runway show was held in Milan 1993.Previous Prada models include Daria Werbowy, Gemma Ward, Vanessa Axente, Ali Stephens, and Sasha Pivovarova, who went on to appear in Prada's ad campaigns for six consecutive seasons after opening the Prada fall 2005 runway show. Prada has also featured many actors as models in their menswear shows and campaigns, including Gary Oldman, Emile Hirsch and Norman Reedus. -
PRADA in popular culture(film)
The 1999 feature film 10 Things I Hate About You features the following exchange extolling the virtues of Prada ownership. The 2006 feature film The Devil Wears Prada earned Meryl Streep an Oscar nomination for her role. Her shoe wardrobe for the film was said to be "at least 40% Prada" by the costume designer Patricia Field. Anna Wintour, editor-in-chief of American Vogue and the supposed inspiration for Meryl Streep's character, wore Prada to the film's premiere. -
prada in popular culture(art)
In 2005, a false Prada boutique was built as an art installation 26 miles away from Marfa, Texas. Called "Prada Marfa," the purpose of the structure was to eventually disintegrate into its surroundings. Shoes and bags were provided by Miuccia Prada from the Summer Season 2005 collection. Unfortunately, the installation was looted after being completed, so restoration was needed. -
controversies(prada female discrimination case)
. Prada Female Discrimination Case occurred 10 years before the Me Too movement and was started by fashion executive, Rina Bovrisse. On December 10, 2009, she filed a lawsuit against Prada Japan accusing them of discriminating against women in the workplace. Prada Luxembourg (the trademark is registered place) countersued for defamation, stating "voicing women's rights damaged Prada's brand logo. -
investigation on tax evasion
As of 2014, Prada was being investigated by Italian prosecutors for possible tax evasion after the luxury-goods company disclosed undeclared taxable income. Prada spa Chairman Miuccia Prada, Chief Executive Officer Patrizio Bertelli and accountant Marco Salomoni have been named in the probe, which is for possible undeclared or false tax claims -
Business today
they are targeting men and women age 18-34. Now they are in more than 70 countries through a network of 635 stores. They sell Eyewear, perfume, watches and clothing items. In 2020 full-year revenues fell by 24% to 2.42 billion euros ($2.9 billion) and in 2021 it earned 3.32 billion euros .Its successful as Miuccia Prada's real success is due to her highly innovative sales technique and approach to designing clothes and accessories.