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Founded
The PGA is founded -
Demographics of Target Market
Gender: Primarily male, some female
Age: 30-80 (Men) and 55-70 (Women)
Income: + $75,000
Education: Graduated college
Jobs; Retired
Traits: mature, classy, independent, sports fan, patient -
Masters
The Masters, a major tournament, was first played in 1934 and won by Horton Smith. -
Stroke Play Broadcasted
PGA Championship plays stroke play and is first broadcasted on CBS TV and radio -
Period: to
Broadcasting Era
Increase in revenue due to expanded television coverage led to the players wanting larger purses. The players made their own organization, but eventually came to a compromise with the PGA a few months later. -
Jack Nicklaus
Jack Nicklaus's wins his first PGA Championship. -
American Professional Golfers Inc.
The players made their own organization becuase they wanted larger purses. -
First Master Professional
James D. Fogertey, of Kirkwood, Mo.,becomes first PGA Master
Professional. -
ESPN
ESPN broadcasts first live cable coverage of Senior PGA Championship. -
Ryder Cup Broadcasted
NBC Sports and USA Network air first full-coverage live broadcasts of the Ryder Cup. -
Website founded
The PGA website is founded, allowing fans to watch highlights, live coverage, and check the leaderboard. -
Tiger Woods
Tiger Woods turns pro. -
Payne Stewart Death
Golfer Payne Stewart dies because of depressuization in a plane. -
CBS
CBS and PGA sign a deal extending coverage to 2013. Also, CBS increases their broadcasting from 16 to 19 events. -
Mercedes-Benz
Mercedes-Benz becomes an official patron of the PGA -
Rory McIlroy signs with Nike
Rory McIlroy signs a $250 million deal with Nike. -
Future
The PGA continues to stay competitive because of its loyal fan base and long season. It produces some of the highest paid athletes in the world and continues to surprise its market with its unpredictable outcomes and intense events. It also is aiming to appeal to younger fan bases with its young players and its clinics throughout the country.
