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First time Coca-Cola came out, and placed in a Glass Bottle. The company used a soda Fountain Machine
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Various Bottles were made to appeal to certain geographical areas.
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Cokes were placed in carton 6 packs. They target market started to grow to multiple countries.
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Coca- Cola was being sold in 120 countries. The company created the coke cooler to appeal to customers.
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Coke created new flavors such as Fanta, and Fresca. They started to make their advertising more fun. This fun aspect brought in more customers.
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Coke created the Diet Coke drink. This caused the market to open up. Causing for more people to purchase drinks. They had also become the first company to have a drink in space.
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Coke started advertising by sponsoring things such as the Olympics, and FIFA soccer.
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Now coke is sold in more than 200 Countries. Causing for the company to have a wide target market. They advertise by the different cultures that purchase coke.